Subverting the traditional e-commerce model, Avenue32.com also incorporates an e-magazine edited by the Vanity Fair alum Rebecca Guinness Free Web space and make money online, featuring videos that allow users to interact with what’s for sale. Here, a recent video directed by KT Auleta highlights the model Anne-Sophie Monrad wearing flirty ensembles, statement jewelry and a vampy lip. “We wanted to something that felt fun,” Guinness says. “KT had a great idea of playing with the universal dilemma that every girl faces.” Posing the question “What are you going to wear?” in multiple languages, Monrad models a bevy of looks, all available for purchase. (There’s a competition attached as well; see the site for more details.) “I love her playful but chic aesthetic. It’s exactly what we were after,” Guinness adds. “That Anne-Sophie could speak a couple of languages was just luck.” Bonne shopping!
“I had always been a great fan of Erin’s selection,” Benteler says, referring to the fashion and buying director, Erin Mullaney, who worked previously at the London retailer Browns. “She has amazing eye for finding new brands.” What you’ll find is an edited selection of newcomers — Eudon Choi and Maneula Dack, among them — next to fashion favorites like 3.1 Phillip Lim and Aquascutum, and alongside more directional labels like Chalayan and Ohne Titel.
Live since December 2011, Avenue32.com is helping to usher in fashion’s next generation, one click at a time. The concept: showcase recent design-school graduates alongside industry staples (Preen, Thakoon Addition, and Dean Harris jewelry, for example) in the form of a comprehensive online shopping experience.”I worked for a young designer and know how many of them struggle to control the way their brands are portrayed online Free Web space and make money online,” says Roberta Benteler, a co-founder of Avenue32.com Free Web space and make money online, which is based in London but quickly converts pounds to dollars for United States visitors. “The site was born out of the desire to create a platform that supports the customers’ and designers’ needs alike with an exciting and fresh brand mix.”
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